To develop and implement a full marketing strategy for Hassantuk by Injazat, the centralised fire-alarm receiving centre that connects

all buildings in the UAE, residential, commercial and villas, with a central system that monitors smoke or any glitch in the fire safety the system in buildings, alerting the Civil Defence’s nearest unit to deploy firefighter.

Scope of work:

Viola Advertising is managing the system’s launch campaign for Hassnatuk in the UAE.

A) Our partnership with Injazat and MOI follows the UAE’s vision for becoming the safest country in the world.

B) It is a UAE nationwide campaign and not focused only on one emirate.

C) Our campaign will be targeting all the government entities through an educational and advisory campaign focusing on Hassantuk’s role in saving lives.

The new system is the largest automated, integrated fire and life-safety monitoring system of its kind in the region and it supports

the UAE Vision 2021 goals of making the UAE one of the safest countries in the world