Key issues

Create brand awareness about Emirates Steel new corporate identity and showcase to the UAE Nationals and Expats the great achievements of ES in various sectors including the industrial sector, Emiratization and Nation development.

The challenge

The steel industry is a hard-core industry and basically communicates to B2B sector, hence ES was very keen to speak to the general public about their contribution to the national economy and lavishing on their commitment to building a better UAE extracted from UAE vision.

The solution

Viola developed a full-fledged communication plan supported with a full creative solution to communicating the new CI of Emirates Steel , in addition highlighting the main achievements of ES in various sectors to the community.