As we continued our feel-good relationship with Al Hilal Bank we elevated the concept of Islamic Banking in the hearts and minds of consumers across the UAE. For example, our attention-grabbing Win Gold competition and Credit Card campaign that promised exceptional benefits and excellent travel rewards, truly resonated with the general public. 

The complexity and significance of our initiatives can’t be overstated. We are firmly established as a true partner for the marketing of the AHB brand and serve as a catalyst for the Bank’s evolution.