Key issues

  • Highlight the new additions to this year’s version of the festival.

  • Showcases the rich diversity of its traditions and provides an educational platform for enlightenment.

The challenge

  • Coordinating with over 20 sponsors to get the information needed for our various communication mediums.


The solution


  • The agency was able to build an excellent rapport with all the sponsors in addition to the client’s support whenever needed.

  • Viola PR was given the mandate of coming up with an innovative PR campaign for the event which included creating buzz for the event prior to its beginning, handle the entire PR campaign during the course of the event through live coverage, feature stories, and interviews and sustain the PR buzz after the event was complete.

  • Viola PR devised a social media strategy for the entire event did live social media coverage of the event through social media channels such as Facebook, Twitter and Instagram in both English and Arabic.

  • The event currently in progress is witnessing excellent social media traction and wide