Department of Education & Knowledge (ADEK)
Position innovator 2018 as the leading platform to attract, motivate and support the young innovators community in the UAE (local designers, innovators, makers) and to appeal to a niche target market of creators, builders, makers, artists, etc. the objective of the campaign is to position innovator 2018 and Abu Dhabi Science Festival within innovation month which is a federal initiative that promotes a culture of innovation.
Scope of work:
Viola communications identified and secured the event program which includes speakers, shows, interactive workshops, and school engagement programs as well as the innovator participants and their projects. providing marketing support which included the development of creatives and collateral materials, website update and management, and social media engagement, in coordination with ADEK’s social media team, in order to acquire innovators’ projects and to drive footfall to the event. viola communications produced and managed the
2018 MESE AWARDS
Best consumer exhibition over 10,000sqm
ADEK - INNOVATOR 2018 and Abu Dhabi Science Festival Viola